{"id":219,"date":"2008-01-25T22:39:55","date_gmt":"2008-01-26T03:39:55","guid":{"rendered":"https:\/\/meganstrange.com\/?p=219"},"modified":"2008-01-25T22:39:55","modified_gmt":"2008-01-26T03:39:55","slug":"acsi-dr-rick-newberry","status":"publish","type":"post","link":"https:\/\/meganstrange.com\/?p=219","title":{"rendered":"ACSI: Dr. Rick Newberry"},"content":{"rendered":"

Seminar Session III-Dr. Rick Newberry (Cherry and Company)
\nFriday Morning
\n611R \u201cThe Link Between Branding and Leadership\u201d<\/strong><\/p>\n

Leadership
\nIntrigued with leadership<\/strong>
\n\u2022\u00a0\u00a0\u00a0 understand and observe how leaders model, act, inspire, and lead
\n\u2022\u00a0\u00a0\u00a0 my own leadership experiences
\n\u2022\u00a0\u00a0\u00a0 leaders who have influenced my life<\/p>\n

Marketing and Branding
\nIntrigued with marketing, branding, and enrollment<\/strong>
\n\u2022\u00a0\u00a0\u00a0 develop a powerful and lasting brand
\n\u2022\u00a0\u00a0\u00a0 applying business and marketing principles to Christian schools
\n\u2022\u00a0\u00a0\u00a0 helping schools advance to the next level through effective branding and marketing that results in enrollment growth<\/p>\n

Branding and Leadership<\/strong>
\n\u2022\u00a0\u00a0\u00a0 branding and leadership are tightly inked
\n\u2022\u00a0\u00a0\u00a0 \u201cI\u2019d like to suggest that a key link in the social sectors is brand reputation-built upon tangible results and emotional share of heart.\u201d Jim Collins Good to Great
\n\u2022\u00a0\u00a0\u00a0 our goal is to understand how this relates to how we are leading and branding our Christian schools
\n
\nWhat is leadership?<\/strong>
\n\u2022\u00a0\u00a0\u00a0 about influencing an individual or group toward a desired goal or result
\n
\nRelationships<\/strong>
\n\u2022\u00a0\u00a0\u00a0 \u201cleadership is not about a position or title.\u00a0 Its about caring, about relationships, and about what you do.\u201d Kouzes and Posner The Leadership Challenge<\/p>\n

Vision<\/strong>
\n\u2022\u00a0\u00a0\u00a0 \u201cVision are born in the soul of a man or woman who is consumed with the tension between what is and what could be.\u201d Andy Stanley Visioneering<\/p>\n

Nehemiah<\/strong>
\n\u2022\u00a0\u00a0\u00a0 Nehemiah questioned one of his brothers and some other men about the condition of Jerusalem (Nehemiah 1:3)
\n\u2022\u00a0\u00a0\u00a0 Nehemiah was devastated (Nehemiah 1:4)
\n\u2022\u00a0\u00a0\u00a0 \u201cVision begins with a holy discontent with the way things are.\u201d John R. Stott
\n\u2022\u00a0\u00a0\u00a0 He prayed (Nehemiah 1:5-11)
\n\u2022\u00a0\u00a0\u00a0 He assessed the situation (Nehemiah 2:11-13)
\n\u2022\u00a0\u00a0\u00a0 He inspired the people to action (Nehemiah 2:17-18)
\n\u2022\u00a0\u00a0\u00a0 He planned and involved others in the task of rebuilding
\n\u2022\u00a0\u00a0\u00a0 He dealt with opposition (Nehemiah 4:1-2; 6:2)
\n\u2022\u00a0\u00a0\u00a0 He provided leadership<\/p>\n

Can we apply a business book and marketing strategy to a Christian school?<\/p>\n

\u201cA culture of discipline is not a principle of business; it is a principle of greatness.\u201d Jim Collins<\/p>\n

5 Good to Great issues for the Christian School
\n1.\u00a0\u00a0\u00a0 Defining \u201cgreat\u201d<\/strong>
\na.\u00a0\u00a0\u00a0 Good is the enemy of great
\nb.\u00a0\u00a0\u00a0 A great organization is one that delivers superior performance and makes a distinctive impact over a long period of time
\nc.\u00a0\u00a0\u00a0 Money and enrollment doesn\u2019t define greatness for Christian schools
\nd.\u00a0\u00a0\u00a0 Performance and greatness must be defined and assessed in relation to the school\u2019s mission
\ne.\u00a0\u00a0\u00a0 What makes a \u201cgreat\u201d school?-must have a goal in mind\/benchmark
\n2.\u00a0\u00a0\u00a0 Level 5 Leadership<\/strong>
\na.\u00a0\u00a0\u00a0 \u201cLevel 5 leaders differ from level 4 leaders in that they are ambitious first and foremost for the cause.\u201d Jim Collins
\n3.\u00a0\u00a0\u00a0 First who, then what<\/strong>
\na.\u00a0\u00a0\u00a0 Get the right people on the bus
\nb.\u00a0\u00a0\u00a0 Wheaton Academy \u201cLiving Curriculum\u201d Faculty
\n4.\u00a0\u00a0\u00a0 The Hedgehog concept<\/strong>
\na.\u00a0\u00a0\u00a0 \u201cThe fox knows many things, but the hedgehog knows one big thing.\u201d Berlin
\nb.\u00a0\u00a0\u00a0 one big effort
\nc.\u00a0\u00a0\u00a0 what are you deeply passionate about
\nd.\u00a0\u00a0\u00a0 what can we best in the world at?
\ne.\u00a0\u00a0\u00a0 what drives our resource engine?
\nf.\u00a0\u00a0\u00a0 There is a need to rethink the economic issue for Christian Schools
\n5.\u00a0\u00a0\u00a0 Turning the flywheel<\/strong>
\na.\u00a0\u00a0\u00a0 \u201cConsistency distinguishes the truly great\u2026rigorous clarity not just about what to do, but equally, what not to do.\u201d Jim Collins
\nb.\u00a0\u00a0\u00a0 consistency produces momentum<\/p>\n

Branding has more to do with leadership and less to do with marketing.<\/p>\n

\u201cThe brand on the outside is only as strong as the brand on the inside.\u201d Karl Speak, President, Beyond Marketing Thought<\/p>\n

By leading effectively, you will build a powerful school brand.<\/p>\n

\u201cBelieve not only in your mission, but in your capacity to deliver on that mission.\u201d Jim Collins<\/p>\n

Are you delivering on your mission?<\/p>\n

Always striving for greatness.<\/p>\n

Resources:<\/strong>
\nGood to Great by Jim Collins
\nThe Leadership Challenge by Kouzes and Posner
\nVisioneering by Andy Stanley
\nDesigning Brand Identity by Alina Wheeler<\/p>\n","protected":false},"excerpt":{"rendered":"

Seminar Session III-Dr. Rick Newberry (Cherry and Company) Friday Morning 611R \u201cThe Link Between Branding and Leadership\u201d Leadership Intrigued with leadership \u2022\u00a0\u00a0\u00a0 understand and observe how leaders model, act, inspire, and lead \u2022\u00a0\u00a0\u00a0 my own leadership experiences \u2022\u00a0\u00a0\u00a0 leaders who have influenced my life Marketing and Branding Intrigued with marketing, branding, and enrollment \u2022\u00a0\u00a0\u00a0 develop […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-219","post","type-post","status-publish","format-standard","hentry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=219"}],"version-history":[{"count":0,"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts\/219\/revisions"}],"wp:attachment":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}