{"id":2914,"date":"2011-02-22T07:55:00","date_gmt":"2011-02-22T12:55:00","guid":{"rendered":"https:\/\/meganstrange.com\/?p=2914"},"modified":"2011-02-22T07:55:00","modified_gmt":"2011-02-22T12:55:00","slug":"book-review-compete-by-changing","status":"publish","type":"post","link":"https:\/\/meganstrange.com\/?p=2914","title":{"rendered":"Book Review: Compete by Changing"},"content":{"rendered":"<p><a rel=\"attachment wp-att-2915\" href=\"https:\/\/meganstrange.com\/?attachment_id=2915\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2915\" title=\"ShowCover.aspx\" src=\"https:\/\/meganstrange.com\/wp-content\/uploads\/2011\/02\/ShowCover.aspx_-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/meganstrange.com\/wp-content\/uploads\/2011\/02\/ShowCover.aspx_-300x300.jpg 300w, https:\/\/meganstrange.com\/wp-content\/uploads\/2011\/02\/ShowCover.aspx_-150x150.jpg 150w, https:\/\/meganstrange.com\/wp-content\/uploads\/2011\/02\/ShowCover.aspx_.jpeg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Have you ever utilized the online photo storage, printing, and creative website Shutterfly? \u00a0I have used Shutterfly a lot and really enjoyed reading more about their company in Jim Champy&#8217;s <em><a href=\"http:\/\/www.amazon.com\/Compete-Changing-Shutterfly-Succeeded-ebook\/dp\/B002S0KBA4\/ref=sr_1_1?ie=UTF8&amp;m=AG56TWVU5XWC2&amp;s=books&amp;qid=1298379009&amp;sr=8-1\" target=\"_blank\">Compete by Changing<\/a><\/em>. \u00a0This book takes an in depth look at how Shutterfly competes in the midst of many other web based photography services. \u00a0Below I have pasted some thoughts that I highlighted while reading&#8230;<\/p>\n<ul>\n<li>Housenbold had found one of the prime secrets of business growth:\u00a0changing his business\u2019s frame of reference to expand its identity and compete on a new and much larger field.<\/li>\n<li>This metamorphosis greatly enhanced the customers\u2019 enjoyment and sharply differentiated the company from its competitors. Housenbold saw Shutterfly through a wider lens that took in new trends in the photo industry and society at large.<\/li>\n<li>Americans have never been hungrier for individual expression, new ways of saying, \u201cHere I am.\u201d<\/li>\n<li>\u201cThere\u2019s a shared belief that focusing on three to five ideas that will allow us to truly differentiate is the right approach to winning in the marketplace.\u201d<\/li>\n<li>It also means that Housenbold has to build flexibility into his budget, allocating 10 to 15 percent for \u201ctrying things,\u201d such as a new go-to-market strategy or a new partnership. A certain number of failures are to be expected, he says, but \u201cit\u2019s the portfolio of those experiences that hopefully will lead us to learn and grow.\u201d<\/li>\n<li>A certain number of failures are to be expected, he says, but \u201cit\u2019s the portfolio of those experiences that hopefully will lead us to learn and grow.\u201d<\/li>\n<li>Look at the bigger picture.<\/li>\n<li>Build a community, but tend to business.<\/li>\n<li>Widen your lens, but narrow your focus.<\/li>\n<li>Organize for ideas.<\/li>\n<li>Persist in your quest. It takes courage to move out of your familiar boundaries and play a bigger game on a new field.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever utilized the online photo storage, printing, and creative website Shutterfly? \u00a0I have used Shutterfly a lot and really enjoyed reading more about their company in Jim Champy&#8217;s Compete by Changing. \u00a0This book takes an in depth look at how Shutterfly competes in the midst of many other web based photography services. \u00a0Below [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,17],"tags":[],"class_list":["post-2914","post","type-post","status-publish","format-standard","hentry","category-book-review","category-leadership"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts\/2914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2914"}],"version-history":[{"count":0,"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts\/2914\/revisions"}],"wp:attachment":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}