{"id":2953,"date":"2011-02-25T20:21:10","date_gmt":"2011-02-26T01:21:10","guid":{"rendered":"https:\/\/meganstrange.com\/?p=2953"},"modified":"2011-02-22T20:30:59","modified_gmt":"2011-02-23T01:30:59","slug":"book-review-piggybacking-to-success","status":"publish","type":"post","link":"https:\/\/meganstrange.com\/?p=2953","title":{"rendered":"Book Review: Piggybacking to Success"},"content":{"rendered":"<p><a rel=\"attachment wp-att-2954\" href=\"https:\/\/meganstrange.com\/?attachment_id=2954\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2954\" title=\"ShowCover.aspx\" src=\"https:\/\/meganstrange.com\/wp-content\/uploads\/2011\/02\/ShowCover.aspx_1-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/meganstrange.com\/wp-content\/uploads\/2011\/02\/ShowCover.aspx_1-300x300.jpg 300w, https:\/\/meganstrange.com\/wp-content\/uploads\/2011\/02\/ShowCover.aspx_1-150x150.jpg 150w, https:\/\/meganstrange.com\/wp-content\/uploads\/2011\/02\/ShowCover.aspx_1.jpeg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Do you know what a Jibbitz is? \u00a0I bet you have seen one and not even realized that is what it is called. \u00a0I almost feel like Dr. Seuss even talking about Jibbitz and Crocs, but the story is actually quite interesting. \u00a0There is definitely a niche for marketing products that piggyback off of the success of other products. \u00a0I recently read <em><a href=\"http:\/\/www.amazon.com\/Piggybacking-Success-Jibbitz-Accessorizes-ebook\/dp\/B002S90VBE\/ref=sr_1_1?ie=UTF8&amp;m=AG56TWVU5XWC2&amp;s=digital-text&amp;qid=1298424049&amp;sr=8-1\" target=\"_blank\">Piggybacking to Success<\/a><\/em> which tells the story of a lady that invented a product that works well with the super popular Crocs shoes. \u00a0Check the notes I&#8217;ve posted below to find out some key things to keep in mind if you are marketing your product based on the success of another product&#8230;<\/p>\n<ul>\n<li>You can have too much of a good thing.<\/li>\n<li>Think big.<\/li>\n<li>Don\u2019t neglect your infrastructure.<\/li>\n<li>Think targeted marketing.<\/li>\n<li>Take the long view.<\/li>\n<li>Have you bought any popular products lately that seemed to cry out for an accessory or service that isn\u2019t available? Is this something that you could design, make, and sell?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Do you know what a Jibbitz is? \u00a0I bet you have seen one and not even realized that is what it is called. \u00a0I almost feel like Dr. Seuss even talking about Jibbitz and Crocs, but the story is actually quite interesting. \u00a0There is definitely a niche for marketing products that piggyback off of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,17],"tags":[],"class_list":["post-2953","post","type-post","status-publish","format-standard","hentry","category-book-review","category-leadership"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts\/2953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2953"}],"version-history":[{"count":0,"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts\/2953\/revisions"}],"wp:attachment":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}