{"id":5009,"date":"2012-03-05T05:35:16","date_gmt":"2012-03-05T10:35:16","guid":{"rendered":"https:\/\/meganstrange.com\/?p=5009"},"modified":"2012-03-04T20:13:44","modified_gmt":"2012-03-05T01:13:44","slug":"book-review-how-lego-built-a-comeback","status":"publish","type":"post","link":"https:\/\/meganstrange.com\/?p=5009","title":{"rendered":"Book Review: How LEGO Built a Comeback"},"content":{"rendered":"<p><a href=\"https:\/\/meganstrange.com\/?attachment_id=5010\" rel=\"attachment wp-att-5010\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-5010\" title=\"ShowCover\" src=\"https:\/\/meganstrange.com\/wp-content\/uploads\/2012\/03\/ShowCover.jpg\" alt=\"\" width=\"372\" height=\"560\" srcset=\"https:\/\/meganstrange.com\/wp-content\/uploads\/2012\/03\/ShowCover.jpg 465w, https:\/\/meganstrange.com\/wp-content\/uploads\/2012\/03\/ShowCover-199x300.jpg 199w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/a><\/p>\n<p>I always pick up a few interesting thoughts from the New Word City books that focus on different businesses and leaders that are doing innovative things in their industry.\u00a0 The latest one I read is called <a href=\"http:\/\/www.amazon.com\/How-Lego-Built-Comeback-ebook\/dp\/B005BREX3M\" target=\"_blank\"><em>How LEGO Built a Comeback<\/em><\/a>.\u00a0 Amazon made this available for free to their Kindle customers.\u00a0 Apparently, as recently as a few years ago, LEGO was on the verge of a total collapse, but their leadership made some strategic moves to keep the Danish plastic interlocking block company afloat.<\/p>\n<p>Here are some things that I highlighted while reading&#8230;<\/p>\n<ul>\n<li>\u201cDet bedste er ikke for godt\u201d &#8211; only the best is good enough.<\/li>\n<li>In Denmark, mothers will often send their children outside with the words leg godt, meaning \u201cplay well\u201d or, more colloquially, \u201chave fun\u201d. Christiansen shortened this to LEGO, and a brand was born.<\/li>\n<li>LEGO\u2019s managers began asking: Where do our products fit in this new normal? And how can we expand our share of a child\u2019s day?<\/li>\n<li>LEGO continues to benefit from its thoroughly Danish sense of restraint, balance, and ethics.<\/li>\n<li>Non-financial targets are much more important than the financial ones, because it\u2019s impossible to have a greatly profitable company without highly engaged, creative employees who feel satisfied at work.<\/li>\n<li>Make quality your watchword.<\/li>\n<li>Evolve.<\/li>\n<li>Hire talented people \u2013 and keep them happy.<\/li>\n<li>Collaborate.<\/li>\n<li>Handle the hard stuff with grace.<\/li>\n<li>Outsource with care.<\/li>\n<li>Do your due diligence when outsourcing. Remember cheap can cost you dearly in the end.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I always pick up a few interesting thoughts from the New Word City books that focus on different businesses and leaders that are doing innovative things in their industry.\u00a0 The latest one I read is called How LEGO Built a Comeback.\u00a0 Amazon made this available for free to their Kindle customers.\u00a0 Apparently, as recently as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,28,17,30],"tags":[],"class_list":["post-5009","post","type-post","status-publish","format-standard","hentry","category-book-review","category-integrity","category-leadership","category-money"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts\/5009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5009"}],"version-history":[{"count":0,"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts\/5009\/revisions"}],"wp:attachment":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}