{"id":8786,"date":"2014-12-28T20:56:13","date_gmt":"2014-12-29T01:56:13","guid":{"rendered":"https:\/\/meganstrange.com\/?p=8786"},"modified":"2014-12-28T20:56:13","modified_gmt":"2014-12-29T01:56:13","slug":"book-review-start-with-why","status":"publish","type":"post","link":"https:\/\/meganstrange.com\/?p=8786","title":{"rendered":"Book Review: Start with Why"},"content":{"rendered":"

\"sww_read\"<\/a><\/p>\n

“People don\u2019t buy WHAT you do, they buy WHY you do it<\/em>.” Simon Sinek, Start With Why<\/a><\/em><\/p>\n

I haven’t had the chance to read as much as I normally do since my very active 2 year old son isn’t much into entertaining himself while Mommy reads…and I love that about him! \u00a0Several weeks ago, a friend recommended Simon Sinek’s Start with Why<\/em><\/a>. \u00a0The goal of this book is to focus more on WHY than on WHAT or HOW. \u00a0WHAT and HOW will consume you if you let them. \u00a0But…WHAT and HOW really don’t matter if you don’t have a clear handle on WHY. \u00a0This book is not a Christian book, but there are tons of implications for anyone that belongs to Christ and is charged with sharing the gospel. \u00a0I can’t think of a clearer WHY than the gospel itself.<\/p>\n

This is a great read while reflecting over the past year and planning for the year ahead. \u00a0I highlighted several things while reading and have posted those notes below…<\/p>\n

\n
    \n
  • Unlike any of their competitors, Apple has successfully challenged conventional thinking within\u00a0the computer industry, the small electronics industry, the music industry, the mobile phone industry, and the broader entertainment industry. \u00a0And the reason is simple. \u00a0Apple inspires. \u00a0Apple starts with why.<\/li>\n
  • The ability to attract so many people from across the country, of all colors and races, to join together on the right day, at\u00a0the right time, took something special. \u00a0Though others knew\u00a0what had to change in America to bring civil rights for all, it was Martin Luther King who was able to inspire a country to change not just for the good of a minority, but for the good of everyone. \u00a0Martin Luther King started with why.<\/li>\n
  • People who love going to work are more productive and more creative. \u00a0They go home happier and have happier families. \u00a0They treat their colleagues and clients and customers better. \u00a0Inspired employees make for stronger companies and stronger economies.<\/li>\n
  • We make assumptions about the world around us base on sometimes incomplete or false information.<\/li>\n
  • This is important because our behavior is affected by our assumptions or perceived truths.<\/li>\n
  • Even though\u00a0the outcome may look the same, great leaders understand the value in the things we cannot see.<\/li>\n
  • Every single company and organization on the planet knows WHAT they do. \u00a0Some companies and people know HOW they do WHAT they do. \u00a0Very few people or companies can clearly articulate WHY they do WHAT they do.<\/li>\n
  • When an organization defines itself by WHAT it does, that\u2019s all it will ever be able to do.<\/li>\n
  • If a customer feels\u00a0inspired to buy a product, rather than manipulated, they will be able to verbalize the reasons why they think what they bought is better. \u00a0Good quality and features matter, but they are not enough to produce the dogged loyalty that all the most inspiring leaders and companies are able to command. \u00a0It is the cause that is represented by the company, brand, product or person that inspires loyalty.<\/li>\n
  • WHY did we start doing WHAT we\u2019re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?<\/li>\n
  • The goal of business should not be to do business with anyone who simply wants what you have. \u00a0It should be to focus on the people who believe what you believe. \u00a0When we are selective about doing business only with those who believe in our WHY, trust emerges.<\/li>\n
  • Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain.<\/li>\n
  • Average companies give their people something to work on. \u00a0In contrast, the most innovative organizations give their people something to work toward.<\/li>\n
  • A clear sense of WHY sets expectations.<\/li>\n
  • People don\u2019t buy WHAT you do, they buy WHY you do it.<\/li>\n
  • With a WHY clearly stated in an organization, anyone within the organization can make a decision as clearly and as accurately as the founder. \u00a0A WHY provides the clear filter for decision-making.<\/li>\n
  • All organizations start with WHY, but only the great ones keep their WHY clear year after year.<\/li>\n<\/ul>\n<\/div>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    “People don\u2019t buy WHAT you do, they buy WHY you do it.” Simon Sinek, Start With Why I haven’t had the chance to read as much as I normally do since my very active 2 year old son isn’t much into entertaining himself while Mommy reads…and I love that about him! \u00a0Several weeks ago, a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,35,25,16,23,28,17,18],"tags":[],"class_list":["post-8786","post","type-post","status-publish","format-standard","hentry","category-book-review","category-creative","category-education","category-family","category-generosity","category-integrity","category-leadership","category-north-cobb-christian"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts\/8786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8786"}],"version-history":[{"count":0,"href":"https:\/\/meganstrange.com\/index.php?rest_route=\/wp\/v2\/posts\/8786\/revisions"}],"wp:attachment":[{"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meganstrange.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}